Vive el comercio exterior

10-07-2023

When domestic consumers follow the anchor to buy and buy on the toC (consumer-oriented) e-commerce platform, the wind of live broadcasting with goods is also rising in the cross-border B2B (business-to-business) business scene and blowing overseas. More and more Made in China type foreign trade businesses into the broadcast room, through cross-border live broadcast to reach the distant foreign boss.

Ali International Station said that this demand indicator is further reflected in the digital foreign trade platform, overseas procurement demand is strong, for the platform and its domestic foreign trade enterprises, but also indicates that future orders and foreign trade business is good.

There is no doubt that the platform has brought more big data guidance to merchants, Luo Chang revealed that 35 foreign trade merchants, including him, will also go out, a group to the United Arab Emirates and Saudi Arabia in July.

In the foreign trade circle popular such a saying, a thousand emails, it is better to meet. Now that the epidemic has passed, Liu Jinyang knows that businesses can go to the line, and he has always been repeatedly asked, The exhibition is open, why do you live?

In the interview, Liu Jinyang hopes that foreign trade businesses can establish a consensus: the physical regional isolation brought by the epidemic for three years has led to changes in foreign trade procurement methods, especially the habits of emerging post-80s and post-90s overseas buyers have been changed, most buyers will make online choices.

Liu Jinyang saw that many offline exhibition booths are simultaneously opening a digital broadcast room, he believes that an obvious signal is that the future of foreign trade business model, must be online and offline integration, complement each other, and promote business development.

2C is the number, 2B is the number of cabinets. This is Wu Xinhe's understanding of cross-border live streaming before the first $7,000 order, she stressed that the key to Class B live streaming is to seize the hearts of overseas buyers, after all, behind an order may be millions of dollars of transactions.

Because of this, foreign trade businesses to do cross-border live broadcasting is not a person, a team of things, need to cooperate with the entire production supply chain. Wu Xinhe told reporters that behind their team there is a boss who is also optimistic and wants to do cross-border live broadcasting - Wu Weiming, chairman of Shenzhen Maiwei Holding Group Co., LTD.

Cross-border live streaming is seeingisbe-lieve, and it's worth doing. Wu Weiming made this judgment because he saw the issue of the Action Plan for Promoting high-quality development of live streaming e-commerce in Shenzhen (2023-2025) in March. He saw that the Shenzhen municipal government wants to build a live e-commerce capital before 2025, which makes clear the construction of live e-commerce base, the introduction of service institutions, and the business development of enterprise self-broadcasting and anchors.

Wu Weiming hopes that the team will practice and explore the experience and ability formed in the process of cross-border live broadcasting, and take this opportunity to help and empower more foreign trade enterprises. According to him, Mawei Technology is cooperating with language-related majors in universities to carry out cross-border live talent incubation. When it comes to cross-border live streaming, he believes it is a product of The Times and technology, (this model) is irreversible.

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